Will “Big Data” Lead to “Big Answers” for Chain Store Operators?

de Directions on Location Intelligence and Business Geographics de Jim Stone {blog_authors backspace="2"}Will “Big Data” Lead to “Big Answers” for Chain Store Operators?, {/blog_authors}

Is it possible that retail companies savvy about sifting through their data can improve operating margins by 60 percent? What are the prospects for retailers to drive more customers using data? Where does the “predictive power” of “big data” lie? This article, by retail real estate expert Jim Stone, explores those issues.